An obvious screenshot from the renewed site, here's the latest Capgemini slogan
Capgemini presented a glossy new site this Monday, announced and talked about on Twitter.
It looks really suave, but not everything has moved correctly: the Capping It Off blog seems to have been broken, still showing my last one, but without the picture and posted by someone else than me - oh well. If you move the slider in the Media box from Video to Blog, it's there on Capgemini's home page - a nice tribute ;-)
Capgemini has been daring enough to divide their offerings per business and technology sector, and providing a "Success Stories" label to each of them - setting themselves a high ambition level for that - what if there isn't a success story for a vertical or horizontal?
As a matter of fact, there wasn't, for more than a few of those. I pointed this out to an ex-colleague yesterday, and they quickly remedied it - now that's very fast
There is also a small tweetstream on the home page, showing a single tweet from NL CTO Ron Tolido and NL PTO Sander Hoogendoorn. It's not a dynamic one, it looks like those tweets are "compiled into the page" so to see. Still, it gives the site a nice social touch
However, I do have great difficulties with the new slogan: People matter, results count
It is a so-called comma splice, as a friend and former colleague pointed out to me:
A comma splice is the use of a comma to join two independent clauses where the clauses are not connected by a conjunction, semicolon, or period/full stop. For example: It is nearly half past five, we cannot reach town before darkTwo independent clauses: the absence of the coordinating conjunction (one of the following seven words: for, and, nor, but, or, yet, so) causes the reader to make one up himself
- People matter, for results count?
- People matter, and results count?
- People matter, but results count?
Maybe that's an advantage.
At EOY appraisal, the manager can tell the employee: "Errr, people matter, but results count - so no raise for you this year - all the money you made for us is going into management".
A competitor might think: "People matter, yet results count - darn those people at Capgemini know how to please both sides of the coin; I must rebuild my entire HRM strategy now".
A customer may assume: "People matter, for results count. Hey those Capgemini people only matter because they give me results: now that is a good reason to pay high rates for them"
Or, maybe, it's a disadvantage.
Disgruntled employees will think: "Yeah right, we matter, but don't count. Nothing new there, I can easily tell by my annual salary decrease. Pah!"
Critical employees will tell their boss: "See? Show me some results, and don't tell me I have to get them for you. I'm people, just like you, and I get results - now you do the same!"
Happy employees may reason: "Ah, people matter nor results count. I don't have to worry about a thing, everything will be alright at the end of the day - it's all up to the Universe"
Update 16th November 17:03 CET: I got a tweet from @CapgeminiNLPR saying "@MartijnLinssen When you consider CBE, it might shed another light on the brand promise (see press release: http://tinyurl.com/39xcd2m)", pointing me to their launch page. Comments are from Philippe Grangeon, Capgemini Group Marketing & Communications Director. So, it's a French quote - that explains a lot. I could tell more about that, but won't - sorryOpen-ended statements don't make for very good slogans