Wednesday, 25 January 2012

tibbr 3.5 turns the world into interactive post-its

Tibbr released version 3.5 to the public today in Palo Alto California, 9 AM Pacific time. I got a solo preview yesterday and I was impressed by it - as usual I'd say.
"In twelve months since launch, tibbr has been deployed to hundreds of thousands of employees across global enterprises, who can now use tibbr to unify people, data and businesses processes to get work done"

A clear message: get work done. In my opinion, tibbr dramatically reduces unnecessary human intervention in the workplace, thereby making work less unpleasant while freeing up resources for the really interesting work.
Not the greatest nor shortest sales pitch - but then I'm not selling anything here

tibbr brings back the balance in our lives: after decades of automation and computerisation, some, if not most, of us have become slaves to the machine, walking the last mile from rule-based machines to exception-based humans: the travel agent, the secretary, the project planner, the project manager officer: basically they're all data entry clerks and data exit clerks at the same time

What's a data exit clerk? Someone who takes data out of a machine and feeds that into people's heads, usually by a telephone call, an email, or whatnot. The trigger for that? A booked flight, a cancelled reservation, hours not written down in time, a SKU running low, etcetera: these employees sit on data hubs, continuously scavenging them for information they can relay to colleagues or customers.
tibbr, released February 1st 2011 in London, ended that:

when information is available, it comes to you

My biggest take-away from that? The fact that tibbr cut out the middle man, the data entry clerk, by enabling people to follow and directly subscribe to events themselves - people could pick the low-hanging fruits again

That was then, and now tibbr takes the same principle out onto the streets, where pretty much everything is a perfectly isolated silo of information. Did you ever have to switch supermarkets because your favourite one was closed? What a drag hey? You knew they sold basically the same stuff, but had no clue how the new store was organised

tibbr's new feature would have come in handy: tibbr GEO. In the example above, you'd simply subscribe to your points of interest, e.g. grocery, bakery and the beer section, hold up your mobile in front of you and let the augmented reality guide you through the store (like shown in the picture above).
Revolutionary? Again, absolutely affirmative. Of course, you could also leave a note to say that the baguettes have run out, or leave an extra order for the weekend? Management could use that info for marketing and sales, inventory and many, many others purposes

Again, tibbr discloses information directly, with as little human intervention as possible, greatly increasing efficiency and decreasing margin for error. Other examples are using this at an airport to show information around e.g. a gate or flight, so flight crew or passengers get the latest of information automatically.
It would be ideal for me: it takes me ages to get my head around directions, I'm missing a few if not all of the required 3D-genes I'm afraid. Catching that flight on a new airport while you're late and almost missing it? Follow your mobile and you won't walk one unnecessary metre. Has the gate changed? You'll be notified automatically.
(To me, all airports are brand new. Even Schiphol, after over a hundred flights, is a labyrinth to me, so I see a solid business case here)

Of course airports resemble slow-moving goods, but how about trains, or taxi stands? Trains don't change platform often, but their departure and arrival time certainly does. Wouldn't it be nice to get that alternative earlier train suggested, without having to find out for yourself? Taxis offering a discount ride because they need to get somewhere and pick up a passenger, but would love to make money on the way up? ("Offering half price to London Liverpool Station within the next 10 minutes" would be an attractive offer, wouldn't it?)

I see business cases by the dozens here. tibbr 3.5 socialises the entire world, inside as well as outside the enterprise. Everywhere people, applications and data hubs are megaphoning their information to you at the top of their lungs, but you only hear what you weant to hear...

Of course that would mean that everyone goes out and gets tibbr. I'm sure tibbr wouldn't mind that, but that does mean that tibbr has to be really device- and platform-agnostic, and stay that way. Can't be developing all kinds of functionality for all the different mobile / tablet OS's in the world, and still smile genuinely all the time.
So, tibbr made a bold move on the technical side as well: the entire application is now HTML5. I saw it, felt it, and you wouldn't say so, if you didn't know - it's just an app. Great extra bonus? It all works offline as well, just like you're used to with email and / or your browser. You won't get the latest news of course, merely running on life support. Ideal for dropping connections out there in the wild, and we all know there's plenty of that...

Again, tibbr astonishes. Then again they have around one million active users now, all gathered within a year. Paying users, mind you

tibbr is silently disrupting the world, and will continue to do so. Their secret, if you ask me? Doing all the adapting for you, so you only have to adopt tibbr - and stay a few miles ahead of the pack

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